Why are there ads on Podcasts?

Ads heard on our podcast can come from a few different places:
* Ads can be placed by automated buying and selling of ad space through Programmatic Adx.
* Ad space can also be Direct Sold through partnerships with like-minded brands and Life Audio. Ad placement is always at the beginning of each episode in both of these instances.
* Streaming Platform Ads can be placed by Spotify and Apple Podcasts.

**If you pay for Spotify Premium, it doesn’t mean there won't be any ads.
This means that they won’t hear any additional ads from Spotify.
Our Programmatic Ads and Direct Sold ads through Life Audio may still be present.